Chapter 7 : Buisness Marketing

According to the company Jordan Brand Has Business  for 27 years and has been marketing its product Worldwide. The internet business makes it possible for consumers to purchase Jordan in the united states, as well as worldwide. People can make purchases world wide by logging onto jordanbrand.com or nikestore.com. This also puts customers at ease because they can find out when the sneakers are set for release, and if they miss out on them they can find out the re - release when the shoes are back in stock. Consumers can now know what to expect and see images of proto types or final products. The Relationship marketing is growing for Jordan Brand due to the fact that fans can advertise the shoes through social networks. Jordan as well focus on location of the marketer and depends of where they are sold the most. with the increase business electronic commerce Jordan brand grows more, because are of where to make a purchase. This makes Jordan Brand a successful marketing business.

Chapter 8 : Segmenting and Targeting Markets

The Jordan Brands Target Marketing strategy consists of sports fans, and people between the ages of 12 and 30. That group of 12 to 30 represents or brands demographic segmentation, and is now a major fashion trends as well as being used to play sports. The group is generation Y, as the Jordan brand keeps its Target Market up and going by re- releasing classic models of the Air Jordan Sneaker. Due to the fact Jordan brand dosen't only make sneakers they can also get the matching gear as well. Jordan Brand is also known for endorsing athletes from different sports that can be used to attract different fans and age groups.

Chapter 11: Developing and Managing Products

When Jordan first signed his sneaker deal with Nike he had never worn any of the shoes before. Michael Jordan would team up with Tinker Hatfield who is now Nike's Vice President for design and special projects to help create the innovative Jordan sneaker. Through years of this product development Hatfield was responsible for the designs of 15 out of 23 Air Jordan sneakers. With the help of his product development Jordan Brand is still the most biggest and most profitable sneaker brand out today although Hatfield no longer designs his shoes. Hatfield  was known for his popular designs on the Air Jordan III through XV, XX and XX3. He also co- designed other Air Jordan sneakers like the Air Jordan 2010 and XX8. ( The picture below shows a design of The Air Jordan 11 known as one of the most popular Jordan shoes of all time. created with a patent leather design and carbon fiber plate. The air Air Jordan 11 was a shoe that would usually sell out to sneaker heads.

Air Jordan 11 Sketch By Tinker Hatfield 

      

Tinker Hatfield Sketches 

This sneaker was the first Air Jordan Created with a patent leather accent. In 1996 it was looked at as a futuristic sneaker but the outcome was that the sneaker would yellow over a certain  amount of time of crease too fast. They would first retail for 125.00 upon first release. But the demand for these shoes would become higher after being re retroed in 2008 and 2011.

Chapter 10 : Product Concepts

In the Beginning of the Air Jordan era the sneaker brand has been in a league of its own. Jordan brand has been a known company all around the world, the company's first product line was the shoe. A product is a tangible good receives in an exchange and this good is a air jordan sneaker. The sneakers first product brand was the Air Jordan 1 sneaker, which was established as a sneaker line influenced by characteristics of the sneaker before as well as Michael Jordan's career and number he wore on the court from 1 to 23.

The Air Jordan 1 which made its debut in 1985 was the first official product of the Jordan brand. This created the start of the history, every year after or in NBA seasons the company would have Jordan playing in a new sneaker every season. Each shoe would be a product mix of making various color ways as well as the color way for Michael Jordan's Chicago Bull uniform.

Michael Jordan has been retired for more than 9 years his legacy and campaigns are still very relevant today. Jordan brand still makes product extension lines after the air Jordan 23 shoe was created, here is a model of the latest Jordan shoe in 2014 the Air Jordan XX8. 

Chapter 17 : Personal Selling and Sales Management

 

  As far as personal selling when it comes to the Jordan Brand, Air Jordan has been a known brand for 20 years and is also recognized to sell as a worldwide product. The Jordan Brand has had a positive as well as negative impact on the sneaker culture as far as marketing wise. Jordan brand does not offer coupons, or rebates most customers will camp out to pay the retail price for the shoes. The demand and price for the sneaker continues to increase , but the sneaker still continues to sell out because of highly anticipated releases. There are also online promotions to buy the shoes if you pay more than 175 or shoes or clothing the shipping and handling will be free.





 Jordan Brand will continually make new releases that customers will want to purchase. if the customers gets the item they want they will continue the relationship with the brand. The customers look for quality and quantity as well as anticipated releases. 

Chapter 16: Advertising Public Relations and promotions

Jordan Brand effect on the advertising brand has been well known worldwide as well as historical. The company has advertised through different famous people as well as known Popular TV shows. Jordan was known for advertising with such brands known as gatorade and Wheaties cereal commercial was very big on advertising sports stars. This would attract more demand for shoes of fans and young children, wheaties and gatorade maintained a thorough its association with sports and Michael Jordan as well himself.










 An Advertisement campaign most is most legendary known for is it campaign with spike lee. This started as a way to advertise the shoe in the 1980's which Spike Lee played a Character, by the name of Mars Blackmon who was obsessed with Air jordan's shoes. His pick up line in the commercial "do you know" gave an example of why should people wanna be more like mike and become more of a fan of his sneakers. These commerical became well known and are among fan favorite of many collectors who own air jordan shoes.

Chapter 14 : Marketing Channels and Retailing

Jordan Brand Does not have their own Retail store that sells their Footwear and Apparel at the same time. Most of Air Jordan's main retail chains stores where they are sold at are Footlocker, kids footlocker, champs, Modells Sporting Goods, Footaction. Eastbay.com is a marketing channel for sporting goods where brand jordan is popular for being advertised as well.  Jordan brand is known for a wide chain of electronic retailing as well, so customers wont have to camp out at some of these sneaker stores they can order from the company's website. Jordan brand also carries their owe website Jumpman23.com which advertises a collection of sport stars advertise sneakers and clothing of the brand. Jordan Brand sneakers can be found in department, specialty , full-line discount, or can either be in off price sale retailing stores. some shoes are only made for limited edition sell as well which can mean they can be rare of hard to find because less pair are sold. one way you might be able to find them if they are sold through consignment.

Jumpman.23.com/official Jordan Brand Website

Chapter 6: Consumer decision making

When it comes to a decision making process of buying or purchasing an Air Jordan product the customer is usually a fan of the sneakers or basically a fan of Michael Jordan in general. customers basically look for a good price and quality when it comes to purchasing a pair of Air Jordan sneakers. The prices have jumped from retail price of 2001 until now from 120- 175 dollars. some consumers will camp out on the release date of a Jordan sneaker which is usually released on a Saturday morning. some customers also buy the shoe because of a myth that they will play more like mike which is untrue. But they still strive to have the shoe due to the fact that they are a fan of the Jordan Brand or Michael Jordan's sneakers. But really the main issue of customers decision is the retail price which customers feel are becoming more and more expensive every year but true fans will still purchase the product because they feel the need to have it.

Chapter 5: Developing a Global Vision

The Jordan Brand is company that is worldwide due to the fact that fans around the world anticipate the release of these shoes as well as fans in the "United States". Jordan brand is also known for its tournaments in Tokyo as well as the Jordan Brand classic international game that takes place in Madison Square Garden Every year. In Tokyo japan Jordan may, 2011 Jordan brand opened up a retail store by the name of Tokyo 23 as well as hosting an event that showcased street basketball culture in Tokyo as well in Yo yogi park. there is also a limited edition pair of Air Jordan 5 Tokyo 23 sneakers which didn't release in the united states that are worth from $700-1800, but was retail priced in Tokyo for $160.

 The Jordan brand All American International classic has been a game played by future NBA players as well as players picked from all corners of the world. Jordan brand sponsors this tournament having international players wear the latest model of his sneaker, as you see the top 15 to 16 year old players battle in Madison square garden. Each year in order to pick participants Jordan Invites 40 prospects in a three day training camp. they hold strength conditioning and skills development drills. In the past 5 Years Jordan brand classic international game including Australia, Belgium, Brazil, Canada, China, Croatia, Czech Republic, England, France, Germany, Israel, Italy, Kazakhstan, Lithuania, Macedonia, Mali, Nigeria, Puerto Rico, Russia, Senegal, Serbia, Slovenia, Spain, Sweden and Turkey.

Chapter 4: The Marketing Environment

The Jordan brand marketing environment expands from a diverse fan base of different races. From Hispanics, Whites , and African Americans made the shoes so favorable because of what he brought to the game of basketball or how he would grace the court. Adults and teens who wanted to emulate their favorite players would go out their way to purchase his shoes. Jordan brand has made an impact  re- releasing shoes that were released from 1985 and above. The marketing environment from these sneakers is to bring something back they have not seen.

The Jordan Brand basically targets all different races world wide to different shoe distributers from champs. Footlocker, Footaction, and Dr.jays, as well as many other retailers. The environment used sneaker blogs and release date to inform buyers on shoes that are re releasing. a known problem with the Jordan brand is the inlflating price of the sneaker which become more expensive but fans will still purchase them.

Chapter 3: Ethics and Social responsibility

One of the Jordan brands corporate responsibility programs known as " Wings for the future " is known for making a difference and playing an important role in the life of youths. The wings program first started in the beginning of the year 201.The program represents motivation and dedication to inspire youth with a sense of education, creativity, and sportsmanship. The program is known for giving back to the community with refurbished basketball courts, classrooms, and even computer labs to different neighborhoods and schools. The wings program has  made visit to hospitals and conducted a basketball clinic for elementary students.

The Jordan Fundamentals program Acknowledges teachers as well as financial support by providing public aid to elementary schools. Founded in 1999 the company raised 9 million dollars to teachers to help innovate programs in classrooms. children were able to gain access to better books, computers, and supply's needed to help strive for a better education.

The code of ethics for Jordan Brand is routed in Nike tradition since they started the company. the company is based on serving a positive systemic change for workers and their supply chain in the industry. The covers workers protections as well as companies environmental impact and internal team workers.

Chapter 2: Strategic planning for competatitive advantage

The Jordan Brand makes an importance method of strategic planning is being endorsed by the greatest player in the game Michael Jordan. This makes the connection that they aspire to become great or be like Michael Jordan. The Definition of strategic planning is the managerial process of creating and maintaining a fit between the organizations objectives and resources, and the evolving market opportunities. Jordan brand also endorsed by the top NBA players, as well as main stream superstars giving them competition with nike or adiddas since fans want to wear shoes the stars play in.

  Jordan Brands Retail prices continue to increase almost every year, so they produce a limited amount of sneaker products. A new jordan sneaker is released every month that its consumers will keep up with increasing jordan brand sales. Jordan brand is a very competitive company due to competition of other companys are a threat because other sneaker markets have lower prices and a shoe depends on quality over quantity. other athletes are endorsing sneaker markets making jordan brand become more up tight with sales.

Chapter 1 : History and mission statement

  Early in 1984 Nike was a struggling shoe company. The running shoe that has fueled their sales in previous years was slowly dying and they needed a way to reinvent themselves in order to stand out to another markets. At the same time rookie player Michael Jordan was already endorsing several products. Meanwhile Nike hoped that his appeal would rocket sales but Jordan had other ideas. He had always preferred Adidas or the Converse shoes and hoped to sign on with those companies. Converse with Larry Bird and Magic Johnson on board as spokesmen were not interested in offering a better deal than Nike and Adidas wasn't interested at all. While Jordan himself did not see the significance of Nike's offer his agent David Falk saw a opportunity in Nike's offer to create a new line of shoes called "Air Jordans" and told him to give Nike a chance. 


Nike signed Jordan to a $2.5 million deal for 5 years plus royalties and other benefits. Peter Moore created the first AJ Logo with a basketball with wings lifting it. The introduction of the AIr Jordan I turned the athletic shoe industry upside down. Before the AJ I most basketball shoes were white but the bold black and red styling of the Jordan I flouted this convention. The NBA banned the shoe from the league in response but Jordan wore them anyway getting serious fines of up to $5000 a game. Nike was more than happy to pay these to keep the shoes on Jordan's feet and in the public eye. All this controversy and Jordan's numbers that year put the Air Jordan line on the road to becoming a household name.


 The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike.  Collectors classify the Air Jordan line by release year and model: Originals (OG), Retros (shoes that have been recreated for sale to the general public), Retro-pluses (Retro +, Air Jordans that are similar to the Original product, with more up-to-date changes), Player Exclusive (PE, Air Jordans that are exclusive to certain athletes in the realm of sports) and Samples. Air Jordans Mission Statement is: "To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.

Brand Jordan

Before the AIR JORDAN, all basketball shoes were white. This simple statement only begins to describe the sheer magnitude of the changes that were about to occur to the sport of basketball and to the athletic footwear industry once Michael Jordan entered the league. Since Michael’s arrival and the launch of the AIR JORDAN franchise, both the game and the industry have been utterly transformed.
Each year, a new AIR JORDAN is unveiled. An annual event since its debut in 1985, each unveiling has been met with ever-increasing anticipation from the media, the industry, and the buying public. AIR JORDANs perennially dominate the market in sales and demand, establishing with each year’s model higher benchmark standards in design, innovation and performance for the entire athletic footwear industry. At the heart of the franchise is the perfect synergy between athlete and technology – Michael Jordan, the greatest player in the history of basketball, and the shoes he’s worn throughout his illustrious career that epitomize his relentless dedication to performance, innovation and achievement.
Today’s AIR JORDANs continue to build on the franchise’s rich history of innovative design and uncompromising performance. Inspired by the greatest to ever play the game, the franchise continues to lead and shape the athletic footwear industry into the future. As Michael’s legend continues to grow, his legacy in the AIR JORDAN franchise lives on.