Chapter 5: Developing a Global Vision

The Jordan Brand is company that is worldwide due to the fact that fans around the world anticipate the release of these shoes as well as fans in the "United States". Jordan brand is also known for its tournaments in Tokyo as well as the Jordan Brand classic international game that takes place in Madison Square Garden Every year. In Tokyo japan Jordan may, 2011 Jordan brand opened up a retail store by the name of Tokyo 23 as well as hosting an event that showcased street basketball culture in Tokyo as well in Yo yogi park. there is also a limited edition pair of Air Jordan 5 Tokyo 23 sneakers which didn't release in the united states that are worth from $700-1800, but was retail priced in Tokyo for $160.

 The Jordan brand All American International classic has been a game played by future NBA players as well as players picked from all corners of the world. Jordan brand sponsors this tournament having international players wear the latest model of his sneaker, as you see the top 15 to 16 year old players battle in Madison square garden. Each year in order to pick participants Jordan Invites 40 prospects in a three day training camp. they hold strength conditioning and skills development drills. In the past 5 Years Jordan brand classic international game including Australia, Belgium, Brazil, Canada, China, Croatia, Czech Republic, England, France, Germany, Israel, Italy, Kazakhstan, Lithuania, Macedonia, Mali, Nigeria, Puerto Rico, Russia, Senegal, Serbia, Slovenia, Spain, Sweden and Turkey.