Chapter 3: Ethics and Social responsibility

One of the Jordan brands corporate responsibility programs known as " Wings for the future " is known for making a difference and playing an important role in the life of youths. The wings program first started in the beginning of the year 201.The program represents motivation and dedication to inspire youth with a sense of education, creativity, and sportsmanship. The program is known for giving back to the community with refurbished basketball courts, classrooms, and even computer labs to different neighborhoods and schools. The wings program has  made visit to hospitals and conducted a basketball clinic for elementary students.

The Jordan Fundamentals program Acknowledges teachers as well as financial support by providing public aid to elementary schools. Founded in 1999 the company raised 9 million dollars to teachers to help innovate programs in classrooms. children were able to gain access to better books, computers, and supply's needed to help strive for a better education.

The code of ethics for Jordan Brand is routed in Nike tradition since they started the company. the company is based on serving a positive systemic change for workers and their supply chain in the industry. The covers workers protections as well as companies environmental impact and internal team workers.