The Jordan Brand makes an importance method of strategic planning is
being endorsed by the greatest player in the game Michael Jordan. This
makes the connection that they aspire to become great or be like Michael
Jordan. The Definition of strategic planning is the managerial process
of creating and maintaining a fit between the organizations objectives
and resources, and the evolving market opportunities. Jordan brand also
endorsed by the top NBA players, as well as main stream superstars
giving them competition with nike or adiddas since fans want to wear
shoes the stars play in.
Jordan Brands Retail prices
continue to increase almost every year, so they produce a limited
amount of sneaker products. A new jordan sneaker is released every month
that its consumers will keep up with increasing jordan brand sales.
Jordan brand is a very competitive company due to competition of other
companys are a threat because other sneaker markets have lower prices
and a shoe depends on quality over quantity. other athletes are
endorsing sneaker markets making jordan brand become more up tight with
sales.
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