The Jordan brand marketing environment expands from a diverse fan base of different races. From Hispanics, Whites , and African Americans made the shoes so favorable because of what he brought to the game of basketball or how he would grace the court. Adults and teens who wanted to emulate their favorite players would go out their way to purchase his shoes. Jordan brand has made an impact re- releasing shoes that were released from 1985 and above. The marketing environment from these sneakers is to bring something back they have not seen.
The Jordan Brand basically targets all different races world wide to different shoe distributers from champs. Footlocker, Footaction, and Dr.jays, as well as many other retailers. The environment used sneaker blogs and release date to inform buyers on shoes that are re releasing. a known problem with the Jordan brand is the inlflating price of the sneaker which become more expensive but fans will still purchase them.
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