Chapter 10 : Product Concepts

In the Beginning of the Air Jordan era the sneaker brand has been in a league of its own. Jordan brand has been a known company all around the world, the company's first product line was the shoe. A product is a tangible good receives in an exchange and this good is a air jordan sneaker. The sneakers first product brand was the Air Jordan 1 sneaker, which was established as a sneaker line influenced by characteristics of the sneaker before as well as Michael Jordan's career and number he wore on the court from 1 to 23.

The Air Jordan 1 which made its debut in 1985 was the first official product of the Jordan brand. This created the start of the history, every year after or in NBA seasons the company would have Jordan playing in a new sneaker every season. Each shoe would be a product mix of making various color ways as well as the color way for Michael Jordan's Chicago Bull uniform.

Michael Jordan has been retired for more than 9 years his legacy and campaigns are still very relevant today. Jordan brand still makes product extension lines after the air Jordan 23 shoe was created, here is a model of the latest Jordan shoe in 2014 the Air Jordan XX8.