The Jordan Brands Target Marketing strategy consists of sports fans, and people between the ages of 12 and 30. That group of 12 to 30 represents or brands demographic segmentation, and is now a major fashion trends as well as being used to play sports. The group is generation Y, as the Jordan brand keeps its Target Market up and going by re- releasing classic models of the Air Jordan Sneaker. Due to the fact Jordan brand dosen't only make sneakers they can also get the matching gear as well. Jordan Brand is also known for endorsing athletes from different sports that can be used to attract different fans and age groups.
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