When Jordan first signed his sneaker deal with Nike he had never worn any of the shoes before. Michael Jordan would team up with Tinker Hatfield who is now Nike's Vice President for design and special projects to help create the innovative Jordan sneaker. Through years of this product development Hatfield was responsible for the designs of 15 out of 23 Air Jordan sneakers. With the help of his product development Jordan Brand is still the most biggest and most profitable sneaker brand out today although Hatfield no longer designs his shoes. Hatfield was known for his popular designs on the Air Jordan III through XV, XX and XX3. He also co- designed other Air Jordan sneakers like the Air Jordan 2010 and XX8. ( The picture below shows a design of The Air Jordan 11 known as one of the most popular Jordan shoes of all time. created with a patent leather design and carbon fiber plate. The air Air Jordan 11 was a shoe that would usually sell out to sneaker heads.
Air Jordan 11 Sketch By Tinker Hatfield
Tinker Hatfield Sketches
This sneaker was the first Air Jordan Created with a patent leather accent. In 1996 it was looked at as a futuristic sneaker but the outcome was that the sneaker would yellow over a certain amount of time of crease too fast. They would first retail for 125.00 upon first release. But the demand for these shoes would become higher after being re retroed in 2008 and 2011.
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