As far as personal selling when it comes to the Jordan Brand, Air Jordan has been a known brand for 20 years and is also recognized to sell as a worldwide product. The Jordan Brand has had a positive as well as negative impact on the sneaker culture as far as marketing wise. Jordan brand does not offer coupons, or rebates most customers will camp out to pay the retail price for the shoes. The demand and price for the sneaker continues to increase , but the sneaker still continues to sell out because of highly anticipated releases. There are also online promotions to buy the shoes if you pay more than 175 or shoes or clothing the shipping and handling will be free.
Jordan Brand will continually make new releases that customers will want to purchase. if the customers gets the item they want they will continue the relationship with the brand. The customers look for quality and quantity as well as anticipated releases.
No comments:
Post a Comment