Chapter 16: Advertising Public Relations and promotions

Jordan Brand effect on the advertising brand has been well known worldwide as well as historical. The company has advertised through different famous people as well as known Popular TV shows. Jordan was known for advertising with such brands known as gatorade and Wheaties cereal commercial was very big on advertising sports stars. This would attract more demand for shoes of fans and young children, wheaties and gatorade maintained a thorough its association with sports and Michael Jordan as well himself.










 An Advertisement campaign most is most legendary known for is it campaign with spike lee. This started as a way to advertise the shoe in the 1980's which Spike Lee played a Character, by the name of Mars Blackmon who was obsessed with Air jordan's shoes. His pick up line in the commercial "do you know" gave an example of why should people wanna be more like mike and become more of a fan of his sneakers. These commerical became well known and are among fan favorite of many collectors who own air jordan shoes.