Chapter 7 : Buisness Marketing

According to the company Jordan Brand Has Business  for 27 years and has been marketing its product Worldwide. The internet business makes it possible for consumers to purchase Jordan in the united states, as well as worldwide. People can make purchases world wide by logging onto jordanbrand.com or nikestore.com. This also puts customers at ease because they can find out when the sneakers are set for release, and if they miss out on them they can find out the re - release when the shoes are back in stock. Consumers can now know what to expect and see images of proto types or final products. The Relationship marketing is growing for Jordan Brand due to the fact that fans can advertise the shoes through social networks. Jordan as well focus on location of the marketer and depends of where they are sold the most. with the increase business electronic commerce Jordan brand grows more, because are of where to make a purchase. This makes Jordan Brand a successful marketing business.

Chapter 8 : Segmenting and Targeting Markets

The Jordan Brands Target Marketing strategy consists of sports fans, and people between the ages of 12 and 30. That group of 12 to 30 represents or brands demographic segmentation, and is now a major fashion trends as well as being used to play sports. The group is generation Y, as the Jordan brand keeps its Target Market up and going by re- releasing classic models of the Air Jordan Sneaker. Due to the fact Jordan brand dosen't only make sneakers they can also get the matching gear as well. Jordan Brand is also known for endorsing athletes from different sports that can be used to attract different fans and age groups.

Chapter 11: Developing and Managing Products

When Jordan first signed his sneaker deal with Nike he had never worn any of the shoes before. Michael Jordan would team up with Tinker Hatfield who is now Nike's Vice President for design and special projects to help create the innovative Jordan sneaker. Through years of this product development Hatfield was responsible for the designs of 15 out of 23 Air Jordan sneakers. With the help of his product development Jordan Brand is still the most biggest and most profitable sneaker brand out today although Hatfield no longer designs his shoes. Hatfield  was known for his popular designs on the Air Jordan III through XV, XX and XX3. He also co- designed other Air Jordan sneakers like the Air Jordan 2010 and XX8. ( The picture below shows a design of The Air Jordan 11 known as one of the most popular Jordan shoes of all time. created with a patent leather design and carbon fiber plate. The air Air Jordan 11 was a shoe that would usually sell out to sneaker heads.

Air Jordan 11 Sketch By Tinker Hatfield 

      

Tinker Hatfield Sketches 

This sneaker was the first Air Jordan Created with a patent leather accent. In 1996 it was looked at as a futuristic sneaker but the outcome was that the sneaker would yellow over a certain  amount of time of crease too fast. They would first retail for 125.00 upon first release. But the demand for these shoes would become higher after being re retroed in 2008 and 2011.

Chapter 10 : Product Concepts

In the Beginning of the Air Jordan era the sneaker brand has been in a league of its own. Jordan brand has been a known company all around the world, the company's first product line was the shoe. A product is a tangible good receives in an exchange and this good is a air jordan sneaker. The sneakers first product brand was the Air Jordan 1 sneaker, which was established as a sneaker line influenced by characteristics of the sneaker before as well as Michael Jordan's career and number he wore on the court from 1 to 23.

The Air Jordan 1 which made its debut in 1985 was the first official product of the Jordan brand. This created the start of the history, every year after or in NBA seasons the company would have Jordan playing in a new sneaker every season. Each shoe would be a product mix of making various color ways as well as the color way for Michael Jordan's Chicago Bull uniform.

Michael Jordan has been retired for more than 9 years his legacy and campaigns are still very relevant today. Jordan brand still makes product extension lines after the air Jordan 23 shoe was created, here is a model of the latest Jordan shoe in 2014 the Air Jordan XX8.