Chapter 5: Developing a Global Vision

The Jordan Brand is company that is worldwide due to the fact that fans around the world anticipate the release of these shoes as well as fans in the "United States". Jordan brand is also known for its tournaments in Tokyo as well as the Jordan Brand classic international game that takes place in Madison Square Garden Every year. In Tokyo japan Jordan may, 2011 Jordan brand opened up a retail store by the name of Tokyo 23 as well as hosting an event that showcased street basketball culture in Tokyo as well in Yo yogi park. there is also a limited edition pair of Air Jordan 5 Tokyo 23 sneakers which didn't release in the united states that are worth from $700-1800, but was retail priced in Tokyo for $160.

 The Jordan brand All American International classic has been a game played by future NBA players as well as players picked from all corners of the world. Jordan brand sponsors this tournament having international players wear the latest model of his sneaker, as you see the top 15 to 16 year old players battle in Madison square garden. Each year in order to pick participants Jordan Invites 40 prospects in a three day training camp. they hold strength conditioning and skills development drills. In the past 5 Years Jordan brand classic international game including Australia, Belgium, Brazil, Canada, China, Croatia, Czech Republic, England, France, Germany, Israel, Italy, Kazakhstan, Lithuania, Macedonia, Mali, Nigeria, Puerto Rico, Russia, Senegal, Serbia, Slovenia, Spain, Sweden and Turkey.

Chapter 4: The Marketing Environment

The Jordan brand marketing environment expands from a diverse fan base of different races. From Hispanics, Whites , and African Americans made the shoes so favorable because of what he brought to the game of basketball or how he would grace the court. Adults and teens who wanted to emulate their favorite players would go out their way to purchase his shoes. Jordan brand has made an impact  re- releasing shoes that were released from 1985 and above. The marketing environment from these sneakers is to bring something back they have not seen.

The Jordan Brand basically targets all different races world wide to different shoe distributers from champs. Footlocker, Footaction, and Dr.jays, as well as many other retailers. The environment used sneaker blogs and release date to inform buyers on shoes that are re releasing. a known problem with the Jordan brand is the inlflating price of the sneaker which become more expensive but fans will still purchase them.

Chapter 3: Ethics and Social responsibility

One of the Jordan brands corporate responsibility programs known as " Wings for the future " is known for making a difference and playing an important role in the life of youths. The wings program first started in the beginning of the year 201.The program represents motivation and dedication to inspire youth with a sense of education, creativity, and sportsmanship. The program is known for giving back to the community with refurbished basketball courts, classrooms, and even computer labs to different neighborhoods and schools. The wings program has  made visit to hospitals and conducted a basketball clinic for elementary students.

The Jordan Fundamentals program Acknowledges teachers as well as financial support by providing public aid to elementary schools. Founded in 1999 the company raised 9 million dollars to teachers to help innovate programs in classrooms. children were able to gain access to better books, computers, and supply's needed to help strive for a better education.

The code of ethics for Jordan Brand is routed in Nike tradition since they started the company. the company is based on serving a positive systemic change for workers and their supply chain in the industry. The covers workers protections as well as companies environmental impact and internal team workers.