Chapter 17 : Personal Selling and Sales Management

 

  As far as personal selling when it comes to the Jordan Brand, Air Jordan has been a known brand for 20 years and is also recognized to sell as a worldwide product. The Jordan Brand has had a positive as well as negative impact on the sneaker culture as far as marketing wise. Jordan brand does not offer coupons, or rebates most customers will camp out to pay the retail price for the shoes. The demand and price for the sneaker continues to increase , but the sneaker still continues to sell out because of highly anticipated releases. There are also online promotions to buy the shoes if you pay more than 175 or shoes or clothing the shipping and handling will be free.





 Jordan Brand will continually make new releases that customers will want to purchase. if the customers gets the item they want they will continue the relationship with the brand. The customers look for quality and quantity as well as anticipated releases. 

Chapter 16: Advertising Public Relations and promotions

Jordan Brand effect on the advertising brand has been well known worldwide as well as historical. The company has advertised through different famous people as well as known Popular TV shows. Jordan was known for advertising with such brands known as gatorade and Wheaties cereal commercial was very big on advertising sports stars. This would attract more demand for shoes of fans and young children, wheaties and gatorade maintained a thorough its association with sports and Michael Jordan as well himself.










 An Advertisement campaign most is most legendary known for is it campaign with spike lee. This started as a way to advertise the shoe in the 1980's which Spike Lee played a Character, by the name of Mars Blackmon who was obsessed with Air jordan's shoes. His pick up line in the commercial "do you know" gave an example of why should people wanna be more like mike and become more of a fan of his sneakers. These commerical became well known and are among fan favorite of many collectors who own air jordan shoes.

Chapter 14 : Marketing Channels and Retailing

Jordan Brand Does not have their own Retail store that sells their Footwear and Apparel at the same time. Most of Air Jordan's main retail chains stores where they are sold at are Footlocker, kids footlocker, champs, Modells Sporting Goods, Footaction. Eastbay.com is a marketing channel for sporting goods where brand jordan is popular for being advertised as well.  Jordan brand is known for a wide chain of electronic retailing as well, so customers wont have to camp out at some of these sneaker stores they can order from the company's website. Jordan brand also carries their owe website Jumpman23.com which advertises a collection of sport stars advertise sneakers and clothing of the brand. Jordan Brand sneakers can be found in department, specialty , full-line discount, or can either be in off price sale retailing stores. some shoes are only made for limited edition sell as well which can mean they can be rare of hard to find because less pair are sold. one way you might be able to find them if they are sold through consignment.

Jumpman.23.com/official Jordan Brand Website

Chapter 6: Consumer decision making

When it comes to a decision making process of buying or purchasing an Air Jordan product the customer is usually a fan of the sneakers or basically a fan of Michael Jordan in general. customers basically look for a good price and quality when it comes to purchasing a pair of Air Jordan sneakers. The prices have jumped from retail price of 2001 until now from 120- 175 dollars. some consumers will camp out on the release date of a Jordan sneaker which is usually released on a Saturday morning. some customers also buy the shoe because of a myth that they will play more like mike which is untrue. But they still strive to have the shoe due to the fact that they are a fan of the Jordan Brand or Michael Jordan's sneakers. But really the main issue of customers decision is the retail price which customers feel are becoming more and more expensive every year but true fans will still purchase the product because they feel the need to have it.